Marketing Strategy
Most businesses know their marketing isn't working. They just don't know why. It starts with a free snapshot, and goes as deep as you need from there.
What you get
Where you actually show up today for the searches that bring customers, and where you're losing ground to competitors without realizing it.
Site speed, mobile experience, and on-page issues quietly costing you visibility, explained in plain English, not jargon you need a glossary for.
A look at who's actually winning in your market right now, and what they're doing that you're not.
Whether what you're saying matches what your customers are actually looking for, and where the gap between them is costing you.
Not a 40-page report you'll never read. The highest-impact things that will actually move the needle, in order, written in plain language.
What's in the full assessment
Depending on the tier, the full assessment is made up of a few separate reports. Here's what each one actually covers.
SEO Vantage Report
A snapshot of how you currently rank for the searches that matter to your business, so every later decision is grounded in real data instead of a guess. Starter covers 6 keywords and a 2-page summary. Growth adds a competitor snapshot. Pro goes up to 40 keywords across multiple locations with a full competitive gap analysis.
Local SEO Vantage Report
How you show up for "near me" and city-plus-service searches, the ones that convert best for local businesses. Covers your Google Business Profile, and at Growth and Pro, consistency of your name, address, and phone number across other directories, plus map-pack ranking checks.
Marketing Vantage Report
A plain-language outside view of how your business presents itself online, site, social, reviews, and messaging together, reviewed the way a first-time customer would see it. This is where the competitive comparison and messaging review mentioned above actually happen.
Every report lands in the same prioritized, plain-language plan. You're not getting four separate documents to make sense of on your own.
The process
- 01You get a free snapshot first: a quick look at your rankings, site, and Google Business Profile, so you can see there's real room for improvement before spending anything.
- 02If it's worth going deeper, we scope the full assessment together, how much competitive comparison and messaging review actually makes sense for where you're at.
- 03I do the full review and put the plan together, then we walk through it on a call. No pressure, no upsell script.
Questions
What's actually free?
The snapshot: a quick look at your search rankings, your site, and your Google Business Profile, enough to show you where the real gaps are. No credit card, no obligation.
What costs money?
The full assessment: the competitive comparison, the messaging review, and the prioritized plan. Pricing depends on how deep you want to go, see the pricing page for tiers, or just start with the free snapshot and we'll talk about it from there.
Social Media Vantage Report
A look at your current social presence, if any, benchmarked against real local competitors, so we know which platforms and content approach are actually worth your time. Starter is a single platform and competitor. Pro is a full sweep with content-theme and ad-presence analysis.